Based in Hanover, Germany, coming from the fashion background and love to surf. As surfgirls, we know the struggle when the bikini wouldn’t stay in place after an intense session. While enjoying surfing we came across some other problems, like the huge amount of plastic waste floating around. That´s why we decided to use our abilities to make a change and created a bikini that´s better for surfing and for the ocean.
boo is short write for blue ocean obsessed, that's us, ocean lovers. And -chen is a german word mostly to describe something/someone cute and lovely. A combination of those two words shows our core values, to design something, not just good for the people, but also good for the planet.
To battle the pollution of our beautiful ocean, we teamed up with Econyl® and use fibres reclaimed from sea-waste for our productions. Additionally, we want our bikini to be used as long as possible to avoid more production-waste. That`s why we also work with Lycra® Extra Life. These fibers protect you from the UV light and, at the same time make sure the bikini stays in shape 5 times longer than a regular bikini.
We wanted to give you (and us, too) the best fitting bikini that also gives the most flattering look. We designed our bikinis with adjustable details, so it will fit you in any conditions and also has the relax option when you just want to chill on the beach. All of our bikinis are also reversible, so you have two styles to chose from at once.
It's all about ocean and love, we want to enjoy what ocean gives us and help the ocean by making less waste.
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