Sustainability is the base
The surfing-sport teaches respect for the forces of nature and appreciation for the ocean. Seeing the pollution of the ocean is as hurtful to the ones experiencing it as it is to the environment. That´s why the focus on sustainability is one of the key features of the collections of boochen surfwear. It is achieved not only through the fabric of choice, but through all the ideas from the combination of designer and surfer that make the garment useful for a long period of time.
Through the study of the human shape and rigorous testing, we created products that can be adjusted on key kinetic points. This way, it is ensured that the swimwear stays in place during sportive challenges, and can be worn with a more relaxed fit during leisuretime. Moreover, these adjustable sliders allow our designs to keep a secure fit whenever the wearer´s body changes.
We embrace the changing nature of our customer´s body and give them a product that has the potential for long term use, empowering them through our product to live in a more sustainable way.
Our designs rethink the unwritten rule that a piece of sportswear can be used for one specific purpose only: the sport it was designed for. We design with a broad spectrum of uses in mind: our fabrics are adaptive for activities both inside and outside of the water.
Reversible and modularly combinable
We love novelty and the ability to match different looks to different occasions. However, we believe that smart designs can satisfy that drive and be sustainable at the same time. Our styles have two different but matching sides. That way, getting two pieces brings the user already 4 different ways of styling them. Add more styles from any of our collections and there are endless possibilities of creating new styles with few additional pieces.
Nominert by German sustainable price 2021
Selected by Green Product Award 2020
Winner of Plug&Work
Recycled material for a better solution
In our fabric of choice we use sustainably sourced fibers that uses waste material to recover otherwise wasted resources: Nylon and Polyester are needed to create suitable fabric for swim - and sportswear.
We teamed up with Ecofil ® , a brand that does an active contribution to the wellbeing of our oceans. For our Bikini, we chose ECONYL®, a fibre that is regenerated from pre- and post- consumer waste. Among which we find old fishing nets, nylon scraps and carpet fluff. To make things more stretchy and durable, we rely on Lycra® Extra Life, which is the second fibre in our bikini-fabric. It makes our boo resistant to salt water, suncream, chlorine and UV-light. The result: a bikini full of vibrant color, perfect fit and a soft touch that stays in the right shape for a long time.
We team up with a small studio in the near from Hongkong. All of them work in this studio for between 5 and 15 years and bring that skill and experience into every piece that goes through their hands. Since the studio doesn´t have a huge amount of workers (around 15), it is easier to take care of and to provide for every one of them. Each worker has a face and a voice, too. The studio pays a wage higher than the average and has reasonable working hours. Lunchtime is important, just as finishing in time. We are working with them to build a fair sewing studio for leading the fair trade all over the area and give more people a comfortable work balance.
Less Plastic, more green
The thing about being a genuinely sustainable brand is, that one must consider every single element of the consumption chain. Next to the product itself, one huge aspect to regard is the packaging of this product.
We use acid-free paper for our packages such as gift paper and hygienic stickers, printed with soy-based inks.
Our ziplock bag is made from a combination of PBAT, a bio-based polymer that is compostable, and PLA which is made up of plant materials such as regular ﬁeld corn and wheat straw. Which can be reused many times and suitable for composting even at home.
Reuse the box
In ambition to further reduce our environmental impact we have recently introduced a campaign that will allow us to reuse the cardboard boxes sent back to us through returns. With this action we will be able cut down on more unnecessary waste. Simple yet impactful!