On 03.06.2018 boochen - eco conscious surfwear - was founded.
(Photo: our first shared studio in 2018)
At smaller fashion festivals in the area we started to make a name for ourselves locally in Hannover. Quickly we went from here into the big world of sustainable fashion in Germany, with trade show booths and Fashion Week visits. Collaborations with Avocado Store and other online stores further increased our customer base.
(Photo: join the freaky fashion festival in 2018)
As the collaborations with influencers increased, so did our appearances in the press. Every year we expanded not only our stock, but also the variety of cuts and patterns we could offer. We were honored to receive increasingly positive feedback from you, our customers, and the nomination for the German sustainability award in the field of design in 2020 was the cherry on top of the wave peak.
(Photo: Photo shoot in 2019)
Getting through the pandemic as a brand that still carries its "startup" status was of course a big hurdle, but we nevertheless managed to open our first showroom in Hannover in summer 2020.
(Photo: Showroom opens in 2020)
Today we have offered over 10,000 customers all over the world, which continues to grow daily.
But those are the best days, because we know that in every box there is a product that will make one of you happy, and in the process make the planet a little happier too!
Just like the showroom opening party, we will have to make up for our third birthday party. But we are already looking forward to it! You will of course be invited via the newsletter as soon as a date is set ;)
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